Dhoom 3 and Their Promotional Tactics

The super hit franchise is back with its third installation and this time with Mr. Perfectionist, Aamir Khan bagging the lead. The film of course does have Abhisekh Bachchan and Uday Chopra but that again is a mere formality in the plot, isn’t it? Accompanying them in a gorgeous avatar is Katrina Kaif who is spreading her magic with the song Dhoom Machale. While the film is predicted to make a collection of over Rs. 200 crore, the film makers are making sure they get the maximum leverage out of the coverage before the film even releases. This will begin once Aamir Khan pushes his genius marketing tactics for promoting the film. But the question really is that does the film need promotion? Banking on the star cast and the past hits by the same franchise, the film is a sure shot hit. Also, considering the fact that no big banners are launching any movies during the same time, the film will not be at the split ends at the Box Office.

So the question still remains here that can the film break all records without being hard sold? Possibly yes and the reason for this is because Dhoom 3 has already sold off its satellite rights to Sony Max at a whooping price of Rs. 75 crore. And with brands like Mountain Dew and BMW coming into the picture as product associations, the film has gone beyond the mark of being a hit already. Though the formality of promotion would include new song teasers and launches to create excitement, the makers will make sure they do everything to make it big. Similar attempt was seen by the makers and the agency handling the social media of the film during the launch of the song Dhoom Machale. While the song has crossed a mark of half a million hits on YouTube, the trailer of the film has received over 10 million hits already. And since then no Indian TV channel has been missing out on the opportunity in showing either the teasers or the songs on their channels. Watch movie channels like Max and UTV or music channels like MTV, Mix and 9XM who have harped on the popularity of the song and have constantly fed it on their television schedule as well as on their online portals. The success of the songs and teasers will surely contribute to the success of the film, but will the film manage to break records and steal hearts we will find out on 20th December, 2013.

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